Unprude redefines the modern sex store by guiding you through a shopping experience that is designed to help you identify your specific sexual stage, through therapy-driven self-discovery and expert-curated products. Led by the country’s foremost authority on sexual wellness and education, Dr. Rica Cruz - the Unprude experience is rooted in research on sexual identity, pleasure, and relationships – allowing you to be at peace with who you are and where you are on your sexual journey.