Joplimo Mattress was founded in 2009 by bedding industry veteran Brian Croft. Croft realized there was a tremendous need for a company to reset the expectation on quality bedding and break the mold of traditional mattress retailers. Every year bedding manufacturers introduce mattresses that feel better than the previous year's models, but cost less. Knowing this is impossible without sacrificing quality, Croft cut out the middle man and leveraged his background in the industry and his education in engineering to create products with integrity. At Joplimo Mattress customers can purchase products high in quality and innovation and often do it at a price much less than at other retailers because they are buying direct - and from a company that does not advertise. Joplimo Mattress also carries a complete line of Leggett & Platt adjustable beds, as well as high end pillows, sheets, and mattress covers from Malouf Fine Linens.