Changing the Way Business is Done Worldwide by Implementing Genuine Sustainability Our mission is to educate senior decision-makers in business, government and civil society about the principles of sustainability. Natural Capitalism Solutions shows how to restore and further enhance natural and human capital while increasing prosperity and quality of life. In partnership with leading thinkers and groups, Natural Capitalism Solutions creates innovative, practical tools and implementation strategies for companies, communities and countries. Natural Capitalism Solutions (NCS) is a 501(c)(3) non-profit organization. The principles used by Natural Capitalism Solutions are: 1. Buy time by using resources dramatically more productively. This slows resource depletion, lessens pollution, and increases employment in meaningful jobs. It lowers costs for business and society, halts the degradation of the biosphere, makes it more profitable to employ people, and preserves vital living systems and social cohesion. 2. Redesign industrial processes and the delivery of products and services to do business as nature does, using such approaches as biomimicry and cradle to cradle. This approach enables a wide array of materials to be produced with low energy flows, in processes that run on sunlight, emulating natures genius. It shifts to circular economies in which materials are reused, remanufactured and waste is eliminated. 3. Manage all institutions to be restorative of natural and human capital. Such approaches enhance human well-being and enable the biosphere to produce more wealth from its intact communities and abundant ecosystem services and natural resources.