In the summer of 1969, Jack and Doris Dimond (pronounced Diamond) purchased what was then Tyler Lincoln Mercury in Tyler, Texas. Legend has it that it was Doris who came up with the name Jack O' Diamonds, a clever twist on Jack's name using a playing card theme. Whether the legend is true or not, the name definitely stuck and over 40 years later, Jack O' Diamonds continues to serve its hometown of Tyler as well as Jacksonville, Lindale, and all the surrounding communities. For over 30 of those years Jack O' Diamonds Honda has been proudly selling and servicing Honda automobiles and trucks, a brand synonymous with the highest standards of quality and value.