We are a brand strategy and innovation consultancy that has rallied behind one basic belief: People are genuinely filled with good intentions. And the brands that make it easiest for people to activate those good intentions win. As biased passionate strategists, our mission is clear: Help brands discover, embrace and leverage the most positive role they can play in people's everyday lives. Our work focuses on three areas: 1. Insights: We discover what matters and combine a delicate human touch with precise insight hunting skills to understand the positive intentions driving consumer behavior. 2. Strategy: We create positive strategy and work with marketers to position their brands and products as the positive choice in people’s everyday lives. 3. Innovation: We leverage people’s goals and behaviors to identify highly-actionable innovation strategies and new product ideas your brand can act on. We Are Positive. And, we're always looking for interesting new challenges.