Visit Pembrokeshire is the Destination Management Organisation (DMO) for Pembrokeshire and brings together the public, private and third sector to help drive growth and development within the key tourism & hospitality economic sector. Formed in November 2020 and still in its infancy, Visit Pembrokeshire will be led by the trade and will focus on a range of diverse activities including tourism leadership and advocacy, destination marketing, campaign and project delivery, industry liaison and support, research and intelligence and event support. The DMO is working to a clear set of priorities around which the destination, members and partners can unite. Those priorities are laid out in Destination Management Plan (DMP) 2020-2025 and our ambition is to grow tourism for the good of Pembrokeshire.