The story of Purple Raindrop began, like many stories, as an evolutionary understanding of the changing South African business environment. There had been a growing realisation that traditional businesses do not have the skill or the agility, to respond to the ever changing digital world. This coupled with a challenging economic environment as well as a greater need for business’s to outsource in order to ensure that they retain the best talent, were the drivers behind the decision to set up the kind of consultancy that Philippa wished she had had access to, when she was working in a corporate environment. The unique basket of services that Purple Raindrop is able to offer ensures that the team is constantly learning and the ethos of excellence and commitment to customers translates into a level of service that Purple Raindrop is proud to offer their clients.