The idea of creating Butler hasn’t come to us overnight. Being previously involved with other cutting edge technology platform startups, traveling was an important part of our work. It was during these travels that we first handedly witnessed the inefficiencies of the current operational status quo of the hotel business. Inefficiencies that were mainly caused by the lack of integrated digital solutions in the industry. Our drive was the fact that we knew we could address these gaps as we have done so in our previous similar endeavors. Butler was formed in June 2018 in London UK. Our initial action was to further research the market in order to establish the first intuitively perceived inadequacies and verify our claims. After our research showed us, a greater than expected, number of areas which our solutions could be implemented, we formed our core engineering team from a pool of proven to us engineers. The alpha release was ready in August 2018. We used this release in order to onboard our first initial strategic partners with which we managed to conduct feasibility studies and various PoCs. As of May 2019 Butler on-boarded a full team of engineers, based in Athens Greece, aiming to perfect the current beta version. Our sales team, based in London UK, had already established some key players as early partners and we aim to triple our clients.