HEGEMON is a specialized agency that represents manufacturers, suppliers, and retailers seeking to grow their branded businesses through strategic licensing, sponsorships, and acquisitions.Think of us as lawyers with imagination. We not only understand intellectual property, we are experts in monetizing it. Whether you’re in the market for new brands or building your own, we have the experience, resources and relationships to help you make your mark. From the ancient Greek, hēgeomai , ‘hegemon’ is defined as a dominating leader, guide, commander, and chief. Blazing new paths for our clients in the crowded retail landscape, HEGEMON is the leader in product identity.