Westside is Birmingham’s central hub for entertainment and business, with over 15,000 people employed in over 300 businesses throughout the area, including offices, hotels, pubs, clubs, restaurants and leisure venues. It also includes the International Convention Centre, Barclaycard Arena, the National Sea Life Centre, the award winning Brindleyplace, Broadway Plaza and Five Ways. The Westside Business Improvement District (BID) was formerly known as Broad Street BID and was established in 2005. We work to create a more attractive, better marketed, brighter, safer and cleaner business environment. Previously known as Broad Street BID, which was established in 2005