The Unmarketing Agency
www.theunmarketing.agencyMany have touted the virtue of storytelling in advertising. After all, it's emotive, stays in the audience's memory for longer and has a higher brand recall. If this is not the nirvana in modern day advertising, we don't know what else is. Stories, to be able to connect have to be authentic, have to be based on credible data, which is why we are one of the first 'data driven' storytellers.
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Many have touted the virtue of storytelling in advertising. After all, it's emotive, stays in the audience's memory for longer and has a higher brand recall. If this is not the nirvana in modern day advertising, we don't know what else is. Stories, to be able to connect have to be authentic, have to be based on credible data, which is why we are one of the first 'data driven' storytellers.
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