DedCool was founded & created in Los Angeles in 2016. At 21, founder, Carina Chaz created her DedCool line as an extension of her passion for cologne, masculine scents, and green beauty. As fragrance is an essential part about ones identify, Carina believed in only creating scents that were composed of the highest quality + natural ingredients. The brand DedCool disrupts the world of fragrance by creating a line that is Uni-Sex, Vegan, Cruelty-free, non-toxic scents with a naturally chic edge. DedCool is making its mark in the beauty world, changing the way we view, and shop for fragrance.