KIDS SWAG is an online marketplace of amazing brands that embody our core principle: Mindful Representation. Mindful Representation is being intentional about the images and experiences that your child engages in to gain a greater sense of self and an appreciation of others. As early as 3 years old, kids are classifying people based on their appearances? (Source: The Atlantic) With Kids Swag the goal is to be a resource for parents in Raising Confident Kids that Love Themselves and Appreciate Difference.