LARUCE Beauty embodies power, strength and courage. In March 2019 a group of individuals decided to build a luxurious vegan and cruelty-free brand that presents poise and boldness. The idea began when Mike, the founder of LARUCE, decided he wanted to create a product for his wife and daughter that would complement their individuality. LARUCE exemplifies a community based on its core beliefs, Loving All Racial backgrounds through Unity, Compassion and Empathy. Our intention is to ignite the feeling of enjoyment, excitement and passion. We encourage everyone to be the ultimate version of themselves while pushing the societal standards. We continue to rise above trends, and we power the people who make them.