We believe in putting the power of beautiful, healthy hair in everyone’s hands, with stunning, technologically advanced products that takes self-care to the next level. AER's mission is a story of "David and Goliath", aimed to disrupt and reinvent hair care tools and to seamlessly bridge the gap between beauty and technology. We're proud to create smart, innovative, battery operated products that are both high performing and eco-friendly, while also freeing you from the hassle of cords. Privately held and headquartered in Milwaukee, WI, with a distributed team of amazing individuals all over the world.