Vision To feed the world with higher protein foods by developing innovative food products that are low in total calories and free from synthetic preservatives/chemicals. Mission To find a nutritional gap among current range of products and address it by developing better products using natural ingredients. About US True Choice Foods Inc. Winnipeg, MB, Canada was founded in 2021 with an aimed to develop functional foods products that will enhance the wellbeing of our community by reducing calories intake while enhancing protein intake through innovative yet natural food products that are free from synthetic preservatives. We believe in “Let Food Be Your Medicine” to ensure better health and wellness. “True Choice Foods takes pride in being pioneer of introducing Higher Protein Jams in Canada.”