Founded in 1939, Black Hills & Badlands Tourism Association is a private, non-profit regional marketing association whose mission is to serve as a unifying force among local tourism organizations in pursuit of the common goal to increase visitor numbers, trip duration and visitor sales. We do this for the economic benefit and vitality of the businesses and the communities we serve. We’re proud to represent the Black Hills region, a destination where new and repeat leisure visitors enjoy the natural beauty, history, culture, attractions and outdoor recreation of western South Dakota & eastern Wyoming.