Aurora's purpose is clear and simple! We exist to improve business, nothing else. And we are very clear about this. "Improve business" underpins everything we do. Aurora is structured to provide a comprehensive accounting, financial control and business advisory solution. We call this Aurora 360, - Accounting, Financial Control Business Advisory & Beyond Aurora is built on four client service pillars Financial Control - Bedrock of all strong businesses Sets the reporting environment through the annual business & financial planning program, then uses this against a scheduled program of monthly management reporting that includes (as an extension to the management accounts) sales and cash forecasting. Business Advisory Provide the innovative support structures, planning & execution required during times of change & restructuring. Our guiding principles for business advisory Purpose – Innovation – Communication – Experience - Training Technical & Compliance Annual financial regulatory reporting to companies office and tax authorities Support Services Basic bookkeeping Payroll Service Other client specific requests and requirement. Now that you know a little about Aurora, let's focus on you, our most recent visitor. The vast majority of business owners face the same issues. And so let's start with a few (rhetorical) questions, intended for private reflection. While some may be surprised at these questions, other’s will have a moment of reflection followed by a hurried scrambling to find the answer. To the nearest (ten) thousand €) What were your sales / gross profit / margin this year compared last year? What is included in your gross margin calculation? What is the labour to sales ratio? What is net profit / loss this month so fat this year? What are your debtors standing at today? And what do you owe - how much and to who? And we're out of space....go to www.auroragroup.ie .... for more on Aurora