Sonic Games, based in the UK, develops, manufactures and globally distributes high quality games and toys. Andrew Reeves, CEO was first seen on Dragons Den in 2007 and 2008 presenting the hardest puzzle in the world and being successfully offered 200k by Peter Jones and Theo Paphitis which unfortunately had to be turned down due to the percentage of equity in the offer. Sonic Games has gone on to develop many new games and puzzles from launching the isis puzzle with Jonathan Ross, to being awarded in 2011 the number 1 position for its latest revolutionary brain game called the iball3 on TV CH5 " The Gadget Show". 2012 will see the introduction of the fourth isis adventure series puzzle and a unique new board game design concept that Hasbro have shown keen interest in.