Since its incorporation in November 2004, AM Collections Inc. has acted as a doorway for brands to launch in the North American Market. President and founder, Axel Menzler, combined his background in advertising, marketing and design with his love for fashion to create a collection of creative designers that initiate new trends and are ready to sell beyond European Markets. As a full service agency, AMC responsibly manages all aspects of marketing and distribution. Core understanding of the market and a good relationship with retailers are key in launching a product in a new market. AMC works closely with retailers to develop innovative marketing strategies; stimulating demand, via advertising in high-end magazines, sponsorships, public relations campaigns, social media, media monitoring and promotions. AMC builds brand recognition by understanding the retailer, as well as the end consumer needs. Based in Vancouver, British Columbia, AM Collections Inc. distributes their lines through showrooms, trade shows and personal visits throughout North America. This flexible business model allows to adapt to changing market conditions. AM Collections’ goal is to launch products in the appropriate niche, by being the key link between the manufacturer and market (point of sale).