Launching in Fall/Winter 2022, The Waves is a first-of-its-kind DTC e-commerce subscription and editorial platform that champions diversity, transparency, and responsible production in wine. The Waves merges inspiring content with proprietary AI technology to make discovering and shopping organically-farmed, honest wines from the world’s most groundbreaking winemakers easier, and more personalized, than ever before. The Waves provides what’s long been absent from wine shopping: credibly clean, low-intervention choices, jargon-free editorial, and a commitment to inclusivity that reflects and honors the realities of wine drinkers and winemakers alike. Simply put, The Waves is where wine makes sense. **Always clean and delicious.** The Waves’ perspective on “clean” is shaped by the unparalleled credibility of world-renowned wine experts Rajat Parr (three-time James Beard award-winning sommelier & winemaker at Phelan Farm, Domaine de la Côte, Sandhi, and Evening Land) and Billy Smith (James Beard award-winning sommelier, formerly of The Four Horsemen in Brooklyn, NY). They ensure that The Waves offers ONLY wines that are organically farmed, honest, and made by producers who are committed to authenticity, balance, and deliciousness. **Wine shopping, reimagined.** The Waves provides a shopping experience that’s personalized, clued-in, and actually FUN. Finally, a wine subscription in sync with YOU. **Voices of the 21st century.** The Waves is committed to amplifying underrepresented voices and fresh perspectives within the wine world through its original editorial content. The Waves tells wine stories for today—and beyond.