A unique holding company driven to reinvent the staid consumer insights industry, the Rival Group represents the partnership of global insights icons Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder and Former President of Vision Critical). The cornerstones of Rival Group are two companies: Rival Technologies and Reach3 Insights. Andrew Reid serves as the Rival Group CEO and CEO of Rival Technologies, rethinking research with voice, video, and chat solutions optimized for the 'Mobile First' generation. Reach3 Insights, led by one of North America’s top consumer market researchers and former Ipsos and Vision Critical executive, Matt Kleinschmit, is an insights-based consulting agency that leverages Rival’s proprietary technology and designs intelligent research methods to deliver insights at the scale and pace of 21st-century brands. For more information visit: www.rivalgroup.io, www.rivaltech.com or www.reach3insights.com