(sphere)’s unique lens captures a full spherical 360° omnidirectional field of view in a single image — the first of its kind. This allows the creation of spherical video content with no stitching using a conventional camera, vastly streamlining the content creation process and enabling shots that were previously impossible. Captures a complete 360° sphere without gaps in a single shot Eliminates stitching process Shoots extremely close (1mm) without stitching artifacts or parallax errors Uses your existing professional camera and workflow The unique optical design of (sphere) lenses captures the full sphere of light on a single image sensor on a single camera. Since it's captured on a single sensor and a single memory card, we've eliminated the need for expensive multi-camera rigs and we've made video stitching an obsolete art. Why stitch multiple videos together (and deal with those unsightly seams), when you can get it all from the start? Best of all, (sphere)’s lens is designed to attach to cameras you already have – so you don’t have to worry about buying new equipment. Have you sunk $60k+ into your RED camera and hate when you have to leave it in the case to shoot VR? Not anymore. (sphere) works with RED. Have you been staying out of VR production because the cost and learning curve was too steep? Not anymore. (sphere) makes it easy to get into VR with the equipment you already have and without the need to learn complex software and stitching techniques.