The voice of the customer provides business with insights to help their marketing strategy. Personas, Customer Journeys and CRM can all be validated through Legwork's In-Depth Interview Research. We help define your target market and provide direction for your marketing communications. Legwork's Customer Converse® uses empathy to get a deep understanding of the how and why your customer buys products and services. Customer Clarity® analysis is designed to take the findings from personal in-depth interviews and build validated customer personas for each of your target markets. Legwork's Customer Labs® includes the Voice of your Customer at pivotal stages in you new product and service development process. Our resulting Affinity Maps are a collaborative deliverable that provide key marketing criteria, while also improving customer relationships.