There are a few universal truths that helped inspire Cinch. Universal truth #1: There’s nothing romantic or clever about being complicated for the sake of it (remember that tortured artist you dated in uni?). Universal truth #2: Time is the one thing all of us crave more of, but none of us can buy. Universal truth #3: Finding the time to do the things that make us happy isn’t selfish, it’s an essential act of self-care. We created Cinch because we believe life is too short to mess around with complicated partners ... or skincare routines. Introducing multi-benefit skincare. Our seriously smart 5-in-1 skincare will streamline your day and your beauty bag without compromising on the results.