Softroom is an architecture and design studio creating award-winning architecture and highly imaginative but carefully thought-through spaces that function beautifully. The practice has developed a particular specialism for sculptural interiors across a broad range of sectors, including hospitality, commercial and cultural spaces, as well as large-scale retail projects. The designs of the practice are the product of a deep analytical study of places that is combined with the latest technological methods available to the design and architecture community. Softroom has worked with some of the biggest commercial brands in the world, alongside grand public institutions. Major clients include the British Museum, V&A Museum, Eurostar and Virgin Atlantic, and awards range from a D&AD Yellow Pencil to the Stephen Lawrence Prize.