We work to protect and restore the Mississippi River and our shared RiverWay environment. We strive to foster cultural and economic activities that showcase the Mississippi River and our shared RiverWay environment. We promote awareness and adoption of sustainable practices that enhance the Mississippi River and our shared RiverWay environment. We achieve our vision by: Collaborating and partnering with people who appreciate and understand the importance of the Mississippi River and its place within the Quad Cities region. Advocating for the protection and enjoyment of the Mississippi River for people within the Quad Cities region. Developing and presenting programs, activities and projects that positively impact the people of the Quad Cities region and provide opportunities to enjoy the Mississippi River. Educating people in the Quad Cities region about the history, environmental impact and uniqueness of the Mississippi River. Respecting the natural beauty and magnificence of the Mississippi River and recognizing those people who share this respect within the Quad Cities region.