Inspiring Great Blends! The origins of African + Eastern can be traced over 100 years to Africa & the Middle East, established in the tradition of sea-borne trade and commerce. Since its founding, it has been witness to the region’s incredible growth and is now the largest importer, distributor & retailer of beverage alcohol brands in the Middle East and Arabian Gulf region. African + Eastern is a company where diverse cultures, brands, skills and tastes from around the world come together to create the perfect blend. A blend that is evolving to keep pace with the developments of this dynamic region, but that in itself serves a simple purpose: to ensure the company excels at eclipsing the expectations of Customers, Partners, Employees and Stakeholders.