Random Branding offers marketing- and brand-building expertise across retail, e-commerce, commerce technology, fin-tech and CPG industries. We help establish rigorous line-of-sight between insight, strategy and execution, enabling brands to connect consumers with digital or physical products. Our work focuses on combining research, data, and technology to support executive leadership teams in discovering and unlocking strategic growth opportunities. We are guided by simplicity and pragmatism, in order to deliver laser-focused value on a minimal footprint, bringing together the right people at the right time for the right purpose. Our service offering focuses primarily on the following areas: brand strategy, brand positioning, brand architecture & naming, marketing strategy, communication & messaging, omnichannel context strategy, marketing & brand evangelism, culture & organizational design.