Our Why: "My colleague and friend Darrell, passed away in 2008, due to heart failure at age 38. He's the "d" in Kadalyst, and why I started the company - to help employers never lose one of their own due to a preventable health condition." - Benjamin Prinzing, Founder At Kadalyst, we personalize HR & Benefits Communications to connect employees with the right resources at the right time, based on their needs, interests and health data, through "edutainment" content, such as video, internal podcasts and interactive benefit websites. We leverage marketing automation, behavioral science and machine learning, to tailor content for each employee that creates gentle nudges and friendly reminders to influence action over time. Case Study: A 900 life group with approximately 20 locations launched a wellness program starting with a health screening event. An incentive was provided to participate, but only 15% actually did. Why? There was not a strong communication plan, not enough time to manage the initiative and no analytics to monitor outcomes. Once a plan was devised, the right messages sent to the right people (based on data), we reached 94% participation. Plus, no additional incentives required!