UM Zagreb is a creative media agency, committed to blurring the lines between media and creativity, data and content, and science and art. UM Zagreb is part of I&F McCann Grupa, one of the leading communications systems, but also the UM global network member as part of IPG Mediabrands. UM Zagreb holds affiliation for the markets of Croatia, Serbia, Montenegro, Macedonia, Albania, Bosnia and Herzegovina, Slovenia and Bulgaria. Local knowledge, global trends and better quality service contribute to UM Zagreb holding the pioneer position on the market. “We believe that better science and better art deliver better outcomes to our clients in the media moments that matter most.”