Exhausted by the complexity of the industry, we went back to basics creating a lineup of products that address the most universal of skin needs: hydration and protection, without irritation. Marrying the idea of delivering products that are serious in how they work + seriously interesting in the way they look, WLDKAT was born. WLDKAT is supercharged simplicity. Clean, sustainable, vegan, cruelty-free products, $25 and under. That’s Wild. @wldkat_skin