American Marketing Alliance SPC is a Washington Based Social Purpose Corporation. The Alliance and its chapters exist to connect the buyers and sellers of local marketing and advertising opportunities. The primary objective is to help businesses and organizations avoid The Marketing Burn. The Marketing Burn is when you pay for or spend time on marketing and advertising activities that are unsuccessful only to find out afterward about a better opportunity that existed the whole time and had it been known - time or money would not have been wasted on the failed method in the first place. The second objective of the American Marketing Alliance SPC is to serve nonprofit and governmental organizations by connecting, collecting, maintaining, and promoting their marketing and advertising opportunities with no fees to those organizations. The American Marketing Alliance SPC is made up of businesses, organizations, and leaders that understand the necessity of data, measurements, and analytics. They know they are necessary components in the marketing planning process because they prove the value of the initiatives and enable better decision making–driving success quicker. Furthermore, members of the American Marketing Alliance SPC understand that spending marketing and advertising dollars locally and supporting nonprofit organizations are critical to their long-term success and the health of the community.