Bimbi e Viaggi has been online since November 2011. From its very beginning it has gathered a “community of travelling parents” who love telling and sharing their adventures with children all over the world. 2016 statistics: over 113.000 page views per month. Targets 1. telling real travels in Italy and abroad, using texts and images: travel diaries, emotional stories, practical information 2. providing practical tips for those who trave with children, starting from experiences, to suggest itineraries, create downloadable guides and checklists 3. promoting a vision of family tourism based on a different approach to new territories: travelling children are a growing asset and it is important for them to live the trip with curiosity and joy 4. helping to promote small Italian “off the beaten path” destinations 5. helping to create local networks for a territorial marketing based on the cooperation with bloggers, Tourism Boards, communication agencies, companies of the tourism business