The Casciani Media Group (CMG) is a sports talent agency that is focused on growing emerging sports in the American market. Founded in 2008, CMG represents on-air sports broadcasters, most notably within the sport of soccer. It has a proven track record of assisting traditional and digital networks to build and develop the quality of its output, particularly within sports that are still growing in the US. CMG also partners with brands, corporations and media companies that are looking to align themselves with audiences that are passionate about sports, offering marketing and content strategy, strategic partner services and big ideas.