Founded in 1976, Animal Brands is manufacturers' rep agency serving the independent pet trade. Animal Brands currently represents Jones Natural Chews, Safe Paw Ice Melter, and Fromm International Grooming Supplies. During its 30+ years of service to the independent pet trade, Animal Brands has pioneered and established channels of distribution for over 100 pet product manufacturers. Utilizing its proprietary database marketing system, Animal Brands provides marketing and sales support for its principals and the wholesalers and dealers who distribute their products. Former clients include: The Kong Company, Dogloo, Pet Factory, Weaver Leather, Cardinal Pet, Nilodor, Bench & Field, Weaver Leather, and Hamilton Halter.The target audience includes wholesale pet and veterinary distributors who serve feed stores, pet shops, kennels, veterinarians, groomers and pet professional service providers. Vicki Lynne Morgan, president, is a Certified Guerrilla Marketing Coach, pet industry consultant, instructor, and speaker at pet trade events nationwide.