The idea behind the paper cap, is to have a simple branded item as cheap as possible. This will mean the large brands can buy in bulk and give away to fans at stadiums. Specially soccer and cricket, where supporters are sitting in the sun. Imagine a whole stadium with a branded cap! It took a year and a half to master the die-cut for the cap. It needed to be patented, as it's so easy to copy. But the process has been worth it. The cap has turned out brilliantly and is really COOL!