Cheruvu, in Telugu, means pond, tank, or lake. It is a place used by many to meet, reflect, and produce. Cheruvu is a data-driven, sustainable enterprise that helps farmers make better agricultural decisions. Our vision is to improve economic, environmental, and social sustainability of farmers in developing countries. Currently, we are innovating models to increase profitability and reduce risks by tracking key variables such as climate, soil nutrients, farming practices, and markets. With 263 million farmers in India alone, the addressable market in developing countries provides immense opportunity to scale.