We are a truly unique and progressive online marketplace exclusively for brands whose core culture is founded on sustainability and giving back to the planet. We want to encourage customers to engage with brands that carry a moral sense of doing what is environmentally right, promoting positive change through retail. Combining the aesthetic and social impact of retail, acting as the counterculture to fast fashion. We will also be donating 10% of our annual profits to support carefully selected charities and causes globally. Ape is an acronym for Animals, People and Environment, which make up the core areas we will be donating towards.