Ride.Studio.Cafe is a unique combination of two interesting businesses: a high-end bike store and a sophisticated cafe. The Ride.Studio—the bike store—integrates elements of a cafe environment: warm, inviting, and friendly. Concurrently, the Studio.Cafe synthesizes cycling culture into cafe culture, creating an environment that blurs the line between caffeine and cycling, and invites riders into a friendly, engaging, high-end bike studio environment.