The digital transformation is having a big impact on individuals, societies, and businesses. This digitalization has progressed more strongly than ever in the last 2 years, due to the advent of social media, cloud computing, big data, and the “smartphone society”. Customers have new expectations, new requirements : instant ordering anywhere, secure transaction, available product, fast delivery, reachable customer service, product users community... It is now a question of revolutionizing your customer strategy by rethinking each Interactions in order to differentiate your company by the best possible "customer experience". The existing information systems are often inadequate to support that new strategy, without however being able to be replaced at the wave of a “digital magic wand”. They must be smartly adapted to preserve the company’s IT investments. Brainscall Consulting has experienced consultants that can help you to develop an innovative strategy and to support your technical teams during its implementation. We build trusted and tailored relationships with our customers, based upon our integrity, independence, and transparency. We say what needs to be said and do what we said !