The Point of Care Marketing Association (formerly known as the Point of Care Communication Council, or PoC3) was founded in 2013 by forward-thinking industry leaders seeking to gain strength and scale through collaboration. Our mission is to support the continued growth of the POC channel through education and advocacy and to ensure the effective use of the channel to advance patient healthcare outcomes. Our vision is to be the leading POC resource, attracting companies to become members who share the same goal of educating patients, caregivers, and HCPs when it matters most.