Founded in 1919, Finger Lakes Tourism Alliance is recognized as one of the oldest destination marketing organizations in the United States. We are an association of private-sector attractions, tourism-related businesses and county tourism offices working together to enhance and promote visitor businesses for the 9,000 square-mile Finger Lakes region of New York State. Mission: Lead economic growth and development through exemplary promotion of the Finger Lakes region as a world class tourism destination. Vision: Be the recognized leader for destination marketing strategies and resources in the Finger Lakes region.