Established in 2014, IMRSA is a grassroots organization started by early adopters of Extended Reality (XR), including Industry, Government, and Academia. Our purpose is to facilitate a collaborative community that helps all companies implement XR faster, cost effectively, and with reduced risk. IMRSA standards are based on real-world implementations of XR in the enterprise. The mission of IMRSA is to establish and share technical Extended Reality standards and best practices. This includes Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR). IMRSA addresses the XR project life cycle, from development through distribution, within the context of Industry 4.0 and Digital Transformation. Who is IMRSA for? Businesses implementing XR, Government Agencies adopting XR, Educational Institutions, Software Engineering Firms, Digital Transformation & XR Consulting Companies, Industry Standards associations Supported Industries Aerospace, Automotive, Construction, Education, Government & Public Sector, Healthcare, Manufacturing, Military & Defense, Oil & Gas, Technology, Transportation, UAS, Vehicles Benefits of IMRSA Reduced Operating Costs • Cost Effective Development, Maintenance & Support • Avoid Content Duplication and Application Silos • Reusability and Modularization of Content Interoperability • Hardware & Software Interoperability • Consistency for all Project Participants • Standardized Format for Data Exchange Reduced Risk • Non-Proprietary • Open Standards • Avoid Hardware & Software Vendor Lock Cost to Join: $0 IMRSA Members get the following: • Access to IMRSA standards • Provide input to standards, including industry needs, use cases, and technical priorities • Participate in online Member meetings • Receive industry leading XR news and information • Share your inputs and best practices to benefit the XR community