When Going Viral is a blog, podcast, book and public speaking series created by Max Ringelheim. Max was the co-founder of PhunkeeDuck which was the viral brand responsible for starting 2015's Hoverboard product fad. The When Going Viral workshop is an engaging, educational, and high-energy learning and development program for any organization to offer their staff. The When Going Viral blog and podcast analyzes the latest positive and negative viral stories and the reasons they go viral.