The year of 1992 saw the dawn of a new era in the fashion industry of Sri Lanka as Spellbound fashion commenced operations in the hill capital of Kandy. The inception of the brand set off a new wave of hope and expectation in the minds of customers from the high demanding fashionistas to the average consumer. Before long, Spellbound was able to spread its wings to the market city of Colombo where people of all walks of life with diverse needs and tastes prevail. Thus, making the task of being a leading fashion retailer quite challenging. Nevertheless, Spellbound rose early to the challenge and created a name for itself within a very short span of time. Due to the consistency of the services and products, accommodating the needs of an ever- changing clientele has been the one of the pillars of success for the brand.