WHY accompanies businesses and institutions on their way into the future by combining trend forecasting with science fiction and developing strategies and projects that are both responsible for society and profitable for our partners. We envision action for a responsible future. Economic success arises in significant measure from commanding an informational advantage. The strategic success of investments, corporate structure, products, and services depend entirely on wielding a more accurate expectation of future genesis. Today’s society has streamlined its explosive spread of knowledge into similar ideas about the future that filter through the strategic development of companies, investors, and consultancies. These conventions lead to a uniform idea of market development and standardized corporate cultures. The result is a mass of companies and products with the same orientation, which find themselves in highly saturated markets of similarly oriented competitors (“Red Oceans”) and whose services are characterized by less progress. WHY has developed a consultancy based on proprietary knowledge of untapped future potential. Based on its own unique research and analysis of data – data which is far from the radar screen of conventional projections – it enables companies to develop independent perspectives beyond prevailing future models, and to establish innovative practices that differentiate them from the mainstream. The result of this consulting approach is the orientation of our clients towards an unsaturated future market (“Blue Ocean”) and greater progress. For institutional investors, this approach enables early identification of companies with untapped future potential and first access to exclusive, profitable and sustainable future markets as an investment opportunity with a higher, long-term ROI.