Shaping brand futures through predictive marketing analytics: Increasingly data is the driving force behind every strategic decision. The Modellers, Hall & Partners' specialist predictive analytics team, pulls together your many data streams to deliver predictive insights. Our models unearth the hidden value of your data, even when big data often fails to demonstrate the correlation between marketing and business performance. We help you segment and identify target customers, form your brand propositions, and develop new product concepts. We then optimize your marketing strategies and messaging to maximize impact and ROI. With connected data, we pull insights from a wide range of sources. We then use cutting-edge analytics to leverage your organization’s data and create a strategic market simulation ‘laboratory’ to test and learn. We are experts at predicting customer behavior, and world leaders in applying advanced conjoint and discrete choice techniques to product and line optimization. Our models and simulation tools deliver greater certainty in an uncertain world. About Hall & Partners: H&P is a strategic brand consultancy powered by data and insight. Everything we do is about helping brands create commercially and emotionally rewarding relationships, closing the ‘relationship gap’ between people, brands and business. We are a team of cultural experts, data geeks, strategists, insights journalists and marketing science wizards. Together we unlock new opportunities for businesses and brands to grow and co-invent the future. We help shape brands through disciplined strategic thinking. This then acts as a driving force to extract hidden insights from the data and carry out further research. As the largest research consultancy within the Omnicom Group, we have been working with some of the world’s biggest brands for over 25 years, turning data and research into actionable insight. This helps our clients identify future-facing strategies for growth.