Madam Wheels was created to help women take control as they negotiate to make one of the most expensive purchases of their life, second only, usually, to their home. Founded by a journalist turned entrepreneur – Jacquie Hayes who revved up her long-time love of luxury cars into the turbo-charged new venture, Madam Wheels. Our private client car advisers help women “step up” and call the shots during the typically testosterone-fuelled luxury-car buying process. Luxury car manufacturers recognise women are behind the majority of car-purchasing decisions – either through their partners or, increasingly, in their own right via their rising earning capacity. Yet women are not “feeling the love” on the car showroom floor. This is where Madam Wheels steps in. Ultimately, we aim to get discerning women into the cars of their dreams, not the cars they’re sold. Madam Wheels has the contacts, credentials and kudos to cut through the car-salesmanship jargon, mining everything women car buyers need to know, and nothing they don’t. Madam Wheels organises ladies-only Drive and track-day Experiences, giving women the chance to get behind the wheel of a fine luxury car or race-ready performance vehicle for the ride of their lives. Madam Wheels will also be launching the ‘She’ Sales Journey that draws on the latest research around customer-purchasing habits and is designed to guide sales teams to successfully tap the influential and increasingly wealthy female market. The program delivers crucial insights into what women want, how to engage and connect with them authentically, as well as advice on providing an experience and service that makes them customers for life. Madam Wheels | Drive the Dream #madamwheels #madamwheelsworthy #madamwheelslife