mav·er·ick (/ˈmav(ə)rik/): A natural born snacker. A trendsetter, fueled by imagination and adventure. They’re not afraid to color outside of the lines, they ignore the impossible, and believe that they can change the world. When grown-ups say "can't", a maverick says "why not?" Founded in 2019, we named the company Mavericks out of a desire to empower kids' confidence to fuel their greatness through healthy snacks with as much attitude as them. Recognizing the increasing childhood obesity problem, and the severe lack of kid’s healthy choices, we set out to create a kid-first snack brand that delivers on both taste and health. We always use high quality, all natural, non-GMO ingredients that are school safe (no peanuts), and meet the USDA’s “smart snacks” requirements. WHOLESOME JUST GOT AWESOME.